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Internal Factors

http://jathot15368.blogspot.com/2020/07/cheap-jerseys-man-o-war-was-one-of.html The team conducted secondary research replica louis vuitton handbags on middle and upper management and conducted primary research via interviews with frontline staff to discern the factors which contributed to internal brand strength.

From our findings with regards to middle and upper management, they clearly understand the brand values, positioning and its proposition. They too, are clear about the target audiences, customer insights and what drives consumers to purchase from the brand, with the CEO Bernard Arnault himself, visiting Louis Vuitton stores to observe consumer reactions. Nonetheless, it is questionable as to their depth of understanding with regards to every consumer, because secondary research has also shown that Louis Vuitton has not taken into consideration what younger audiences are looking for in terms of style and design.

In light replica louis vuitton bags from china of primary research conducted with frontline staff members, they too are clear about what the brand fake louis bag stands for in terms of its values, positioning, and proposition. However, when asked about Louis Vuitton's target audiences, customer insights and drivers, they replied with intelligent guesses at best, and it was clear that no formal training had been successfully communicated to them with regards to this area.

http://jathot15368.blogspot.com/2020/07/cheap-jerseys-man-o-war-was-one-of.html Therefore, after conducting our research on clarity, we rate Louis Vuitton a 6 out of 10, as it is clear that middle and top management understands very well the brand as well as its customers. However, this knowledge does not seem to be completely translated into their actions with regards to product releases. Primary research also shows that frontline staff members are clear with regards to brand values, positioning, and proposition, however, with regards to customer insights, target audiences and purchase drivers; in depth knowledge has not been translated down to them.

Our primary research has shown that there is a substantial amount of effort which Louis Vuitton puts into training their full time sales associates.

aaa replica designer handbags When a sales associate is hired, they are required to attend a four days training for a better understanding of Louis Vuitton as well as customer service. Furthermore, when assigned to store, they have to undergo two weeks of On Job Training (OJT) as a runner to better understand the products as well as operations. During these two weeks, runners are not required to serve customers yet. Every high quality replica handbags china week there will be three trainings whereby selected full time sales associate will take turns to attend. On top of that, weekly product training before operations on new styles and designs, as well as teaching them on how to match clothing; differentiation of the different type of leather and etc. There would also be an additional 12 replica louis vuitton days overseas training for selected individuals featuring service and culture (visit to Louis Vuitton flagship store in France, negotiation and communication skills etc.) Sales associate might also get the opportunity to be sent to Italy for shoe training and Paris. Type of trainings will also vary among different individuals.

However, less effort has been placed on training its part time sales associate. As mentioned by a part time sales associate, he did not undergo any intensive training except the OJT which everyone else went through (probably due to employee turnover rate and maximization of time and dollar value). This is disappointing for such a premium brand like Louis Vuitton. To mitigate this however, Louis Vuitton practises a "buddy system" in which full time sales associate is assigned to a part time sales associate who just join the company. This is to provide guidance and ensure that quality of service will be maintained. Nonetheless, our secondary research did not show much in terms of requirements or guidelines present before a "runner" could be Perfect Quality Louis Vuitton Replica considered "ready".

The team also did observational studies, and it is clear that Louis Vuitton has invested a considerable amount of effort placed into their shop layout and dressing up of their staff. Louis Vuitton clearly places priority on shop design and dcor, even to the extent of building mansions and displaying art works from artists specially to enhance customer in store experience, which we feel is more than what competitors offer. Staff members are also given Louis Vuitton accessories to use in the course of their duties such as a waste satchel and scarves. Nonetheless, we believe that perhaps more can be done with regards replica designer handbags to promoting staff commitment to Louis Vuitton, as from our interview with frontline staff members, it is clear that although behavioural loyalty exists to the brand (they do not openly use competing products when in shop or on duty), there is no affectionate buy in, as indicated by the interviewees.

From our research, it is clear that Louis Vuitton does place a considerable amount of effort and resources with regards to fostering internal commitment. However, because we feel that more can be done with regards to training of staff (both full time and part time), and garnering affectionate commitment of frontline staff members, we are rating Louis Vuitton 7/10 on internal commitment.

From our research, Louis Vuitton has shown a low cheap louis vuitton bags from china level of responsiveness with regards to market changes, challenges and opportunities. This is because little has been done in terms of devising a local strategy specially to suit the Singapore market. Nonetheless, they have made efforts such as building a flagship mansion in Singapore, and using Asian brand ambassadors. Also, from primary researched with customers replica louis vuitton bags and prospective customers, it is apparent that little has been done with regards to changing their product designs to meet changing market tastes. Lastly, not much has been done either in terms of changing their advertising styles or strategies to meet changing consumer tastes (primary research has indicated that a bulk of respondents cannot fully identify with Louis Vuitton's adverts). Nonetheless, the recent use of celebrity endorsement and their efforts to venture in growing markets such as China has shown that there is effort being placed into changing and grabbing hold of opportunities.

Also, in recent news report, it was mention that Louis Vuitton has begun to recognize that the brand is becoming too commonplace due to the opening of more than 460 stores in 50 countries. In response to this, the brand is slowing down its expansion so as to protect the image of being exclusive.

In light of our findings, we rate Louis Vuitton 4/10 as we believe that much more can be done to improve its sense of leadership internally and a build desire and ability to constantly evolve and renew itself in its rapidly changing market.

We rate Louis Vuitton quite highly on protection, because from our research, we do not see many cheap louis vuitton bags from china uk threats in terms of protection on their proprietary ingredients (fabrics and animal skins etc.), which are all readily available (patented fabrics and skins not from endangered animals). Nonetheless, even though many policies and legal protections have been put in place to protect the supply chain and spread of the brand and its products, Louis Vuitton still faces the very strong threat from piracy, which although affects many luxury fashion goods, has affected Louis Vuitton on aaa replica designer handbags a larger scale because of the numbers of fakes proliferating the market (which is evident in customer survey as well as secondary research). It is in light of this (taking into consideration that it is not entirely within Louis Vuitton's control to enforce piracy laws), that we cannot give Louis Vuitton a perfect score, but rate it a 9/10.